Strengthening geothermal’s narrative: a call for unified communication
Geothermal Declaration (source: screenshot, geothermaldoc.com)
Alexander Richter
13 Mar 2025
The geothermal sector must reshape its communication strategy to accelerate adoption. The Declaration of Communication offers a unified approach.
As global energy demand rises, geothermal energy is gaining attention as a reliable and sustainable solution. However, despite its advantages, the geothermal sector struggles with public awareness and perception. A report, developed through industry collaboration and presented at a workshop at the Geothermal Rising Conference in late 2024, highlights the need for a more unified and compelling narrative to accelerate adoption.
The need for a clear and unified message
Geothermal has long been recognized for its potential to provide stable, 24/7 renewable power, yet public understanding remains limited. Industry leaders, including Baseload Capital, Geothermal Rising, the International Geothermal Association, ThinkGeoEnergy, and Ormat Technologies, have worked together to create the Declaration of Communication—a guide to improving how the industry presents itself to investors, policymakers, and the public.
The document, built on insights gathered from global workshops and discussions, emphasizes:
- Simplified storytelling to make geothermal more accessible.
- Visual communication to enhance understanding.
- Stronger collaboration across industries and energy sectors.
Geothermal’s role in the energy transition
The need for secure, clean, and reliable baseload power has never been greater, especially as electricity demand soars due to AI, data centers, and electrification. The geothermal sector must learn from other renewables—such as solar energy’s success in reshaping public perception—and apply similar strategies to accelerate adoption.
The Declaration of Communication serves as a foundation for these efforts, encouraging stakeholders to unite around a shared message and drive greater recognition of geothermal’s value.
A Call to Action: building a stronger geothermal future
By signing the Declaration of Communication, industry leaders, advocates, and stakeholders can help amplify the message and ensure geothermal remains a strong player in the global energy transition.
Join the Movement and Sign the Declaration
With a more cohesive and strategic approach to communication, geothermal can take its rightful place as a key pillar of the clean energy future.
Read more on the background in this article by Baseload Capital’s Kristina Hagström Ilievska
